How to Design Custom Pouches for Subscription Boxes

Subscription Boxes

Subscription boxes have become increasingly popular in recent years, offering consumers a convenient and exciting way to discover new products and experiences. 

These curated packages often include a variety of items, from cosmetics and snacks to clothing and accessories. 

How you package your products inside subscription boxes is a crucial aspect of the overall customer experience, and these custom pouches have emerged as an excellent choice for their flexibility and branding potential. 

Let’s now look at the art of designing custom pouches for subscription boxes and how they can elevate the unboxing experience for your brand.

The Role of Packaging in Subscription Boxes

Subscription boxes are all about delivering a curated experience to consumers. Each box is carefully designed to surprise and delight subscribers, making the unboxing process a significant part of the overall experience. The packaging serves several vital functions:

  • #1 Protection: Packaging must ensure that the items inside the box arrive in perfect condition, without damage or breakage.
  • #2 Presentation: The way the items are presented upon unboxing contributes to the excitement and anticipation of subscribers.
  • #3 Branding: Subscription box companies often use packaging to reinforce their brand identity and connect with their target audience.
  • #4 Functional Design: Packaging should be easy to open and reseal, making it user-friendly for subscribers.
  • #5 Sustainability: Many consumers appreciate sustainable and eco-friendly packaging that aligns with their values.

Custom pouches, such as side gusset pouches and the popular stand up pouches, have gained popularity in subscription box packaging due to their versatility, cost-effectiveness, and ability to enhance the unboxing experience. 

Here are the key considerations for designing custom pouches for subscription boxes:

1. Define Your Brand Identity

Before you begin designing custom pouches, it’s essential to have a clear understanding of your brand identity. Your pouch design should reflect your brand’s values, personality, and mission. Consider elements such as color schemes, typography, and imagery that align with your brand’s image.

For example, if your subscription box offers eco-friendly and sustainable products, your custom pouch design may incorporate earthy tones and images of nature to convey your commitment to environmental responsibility. On the other hand, if your brand is focused on luxury and exclusivity, a sleek and minimalist pouch design with a bold logo might be more suitable.

2. Focus on Visual Appeal

The design of your custom pouch should be visually appealing and engaging. Consider the following design elements to create a pouch that captures subscribers’ attention:

Color Palette: Choose a color scheme that resonates with your brand and is visually pleasing. Consider using a limited color palette to maintain a cohesive look.

Graphics and Imagery: Incorporate graphics, illustrations, or images that enhance the theme of your subscription box. These visuals should be attractive and relevant to the contents of the box.

Typography: Select fonts and typography that are easy to read and align with your brand’s image. The text on the pouch should be clear and concise, conveying the necessary information.

Texture and Finish: The texture and finish of the pouch can add a tactile dimension to the unboxing experience. Consider using matte or glossy finishes, embossing, or spot varnish to create texture and contrast.

Branding Elements: Incorporate your brand logo prominently on the pouch. This logo should be easily recognizable and associated with your subscription box.

3. Consider Size and Shape

The size and shape of your custom pouch should be determined by the contents of your subscription box. It’s important to strike a balance between a pouch that is spacious enough to hold the items comfortably and one that is not overly large, as excessive packaging can lead to increased shipping costs and environmental waste.

Consider the arrangement of items within the pouch and design it to accommodate their sizes and shapes effectively. Pouches can be designed in various shapes, including rectangular, square, or even with unique custom shapes that align with your brand’s theme.

4. User-Friendly Features

User-friendliness is a critical aspect of custom pouch design. The pouch should be easy to open and reseal, ensuring that subscribers can access their items without frustration. Here are some user-friendly features to consider:

  • Tear Strips: Incorporate tear strips or perforated lines that allow for easy opening of the pouch. This eliminates the need for scissors or sharp objects.
  • Zipper Closures: If your subscription box items are intended for multiple uses, consider including a resealable zipper closure. It helps maintain the freshness and usability of the contents.
  • Velcro or Magnetic Closures: For a touch of sophistication, you can opt for Velcro or magnetic closures that offer a secure yet elegant way to open and close the pouch.
  • Clear Windows: If your pouch design includes a clear window, subscribers can get a glimpse of the contents without fully opening the pouch. This can create an element of surprise and anticipation.

5. Sustainability and Eco-Friendliness

Sustainability is a growing concern among consumers, and it’s essential to consider eco-friendly packaging options when designing custom pouches for subscription boxes. 

Sustainable packaging not only aligns with consumers’ values but also helps reduce the environmental impact of your subscription box.

  • Recyclable Materials: Choose recyclable materials for your pouch design, such as paper or cardboard, which can be recycled by subscribers.
  • Biodegradable Options: Explore biodegradable materials for your pouches, which can break down naturally and reduce landfill waste.
  • Minimal Packaging: Avoid over-packaging your items to minimize waste. Focus on efficient and minimalist designs that reduce excess materials.
  • Eco-Friendly Printing: Consider environmentally friendly printing techniques and inks that have a lower impact on the environment.

6. Quality and Durability

The durability of your custom pouch is crucial, as it ensures that the contents are protected during transit and maintain their quality until they reach subscribers. Choose materials that are sturdy and resilient, capable of withstanding handling and potential environmental factors.

Invest in high-quality printing and finishing to ensure that the design elements remain vibrant and intact. A well-constructed pouch not only enhances the unboxing experience but also showcases the quality of your brand.

7. Brand Storytelling

Your custom pouch can be an integral part of your brand’s storytelling. Use the design to convey the narrative of your subscription box and the theme of the items inside. The pouch can provide a visual and tactile representation of the experience subscribers can expect.

Incorporate storytelling elements that tie into the overall theme of your subscription box. This can include using graphics, imagery, and text that tell a story or create anticipation for what’s inside the pouch.


Designing custom pouches for subscription boxes is a creative and strategic process that can significantly impact the overall brand experience. 

Custom pouches should align with your brand identity, be visually appealing, user-friendly, and consider sustainability. They should protect the contents, enhance the unboxing experience, and tell a compelling brand story. 

By investing in thoughtful and well-designed pouches, you can create a memorable and exciting subscription box experience that resonates with subscribers and builds brand loyalty.

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